Marketing
Campaign attribution, booked and sold job tracking, manually-entered ad spend and ROI across every business unit — the "beyond call volume" performance view.
Total Calls
26
Booked Jobs
18
69% conversion
Sold Revenue
$52,668
14 sold jobs
Ad Spend
$40,350
Overall ROI
+31%
Campaign Comparison
Sortable by any column. Click a row to open the campaign detail.
Customer Referral Program Referral ProgramHVACReferral | 3 | 3 | 3 | $23,590 | $750 | $250.00 | $250.00 | +3045% |
Google LSA — HVAC Emergency LSAHVACGoogle LSA | 6 | 4 | 3 | $14,560 | $11,500 | $1,916.67 | $2,875.00 | +27% |
Organic — Water Heater Landing Pages SEOPlumbingOrganic Search | 4 | 3 | 2 | $6,135 | $3,600 | $900.00 | $1,200.00 | +70% |
Google LSA — Electrical LSAElectricalGoogle LSA | 3 | 2 | 1 | $4,650 | $4,000 | $1,333.33 | $2,000.00 | +16% |
Google PPC — Plumbing Repair PPCPlumbingPaid Search | 5 | 3 | 2 | $2,835 | $5,500 | $1,100.00 | $1,833.33 | -48% |
WBZ Morning Drive Radio RadioHVACOther | 2 | 1 | 1 | $720 | $9,200 | $4,600.00 | $9,200.00 | -92% |
Spring Mailer — Tune-Up Special Direct MailHVACOther | 3 | 2 | 2 | $178 | $5,800 | $1,933.33 | $2,900.00 | -97% |